Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach…
One of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the platform. Facebook has continued to enhance their system, launching an all-new Estimated Daily Results, along with upgrades to Delivery Insights. The changes not only aid in planning, but also shed light on…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Take the MarTech survey: Is marketing art or science?Apr 7, 2017 by Marketing Land The phrase “art and science” of marketing gets thrown around a lot. But what does it really…
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? Isn’t it time…
There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of…
Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a metrics dashboard that aims to show how consumers are using those voice apps. The metrics dashboard is available in the Alexa developer portal, and there’s a separate dashboard for each skill…
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficiency, compliance, and productivity. If you are to looking to adopt a social media management…
The newest perk for Amazon Prime members includes Tom Brady, Cam Newton, J.J. Watt and other NFL superstars. That’s because Amazon is spending $50 million for the rights to livestream 10 games on Thursday nights during the 2017 NFL season, according to the Wall Street Journal. That’s 5x what Twitter paid for the same exact…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Canvas ads get easier to create (and recreate) with new APIApr 4, 2017 by Tim Peterson Canvas API enables brands to automate the production process through third-party marketing tools. P&G’s…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon beta testing Influencer Program aimed exclusively at social media bigwigsApr 3, 2017 by Amy Gesenhues Amazon says the the program is designed for, “… social media influencers with large followings…
