Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions. Preparing for local…
Facebook ramped up its run at Snapchat this week. The company even raced ahead of its rival by opening up its new Camera Effects Platform so that outside developers and designers can create their own Snapchat Lens-like camera effects for the increasingly Snapchat-like social network. To produce these Camera Effects, Facebook has built a Mac…
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown…
During this morning’s Facebook developer conference keynote — which was mostly about augmented and virtual reality and Messenger — the Places Graph was mentioned only in passing. It’s part of the Graph API, and the company has been using its location and places data internally and on Instagram and Messenger for some time. This is…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creatorApr 19, 2017 by Amy Gesenhues After more than eight months leading the pack, UNILAD was knocked…
Boring story made interesting: If you contact a brand though Facebook Messenger and also log in to the brand’s mobile app using your Facebook account, the brand has no idea that you’re the same person. Or it had no idea — until now. On Tuesday, Facebook made it possible for businesses to match the ID…
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it? Join…
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed…
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of…
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the right people for maximum ROI? Personalization can…
