Category: Digital Marketing
Amazon crushed expectations with its Q1 2017 earnings report Thursday. The company reported net sales revenue of $35.7 billion, a 23 percent spike from Q1 2016’s revenue of $29.1 billion. That’s just slightly above what analysts expected. The bigger surprise was earnings per share (EPS) of $1.48, way above the $1.13 that analysts had predicted….
Microsoft announced quarterly earnings Thursday afternoon, with earnings that beat expectations, while revenues just missed Wall Street consensus estimates. The company reported $23.5 billion in revenue and earnings of $0.73 per share. Financial analysts had expected $23.6 billion in revenue and earnings of $0.70. Shares were down roughly 1.5 percent in after-hours trading. Here are…
Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past week, the company announced an injection of $85 million in funding and said monthly active users grew from 100 million to 195 million in the past year. It’s also prepped to…
tanuha2001 / Shutterstock.com Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might land in your Facebook or Instagram feed. Facebook has begun retargeting people looking to travel with airfare-promoting ads, the company announced on Thursday. Called Dynamic Ads for Travel for Flights, the program…
Twitter released its first-quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audience size problem has faded, but its money problems have grown. Twitter’s total revenue is no longer growing Twitter’s old money problem was that it had never turned a profit. Then…
Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online that violates the policy. Today’s updates come on the heels of announcements last month that Google would launch more brand safety controls to placate advertisers that stopped some advertising when their ads showed up…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google trying TV ad buying again with DoubleClick Bid ManagerApr 24, 2017 by Ginny Marvin In a new test, advertisers will be able to buy linear TV spots programmatically via DBM….
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances…
George Dolgikh / Shutterstock.com Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to…
Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs….