As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Google assesses the ‘authority’ of web pagesMay 4, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a…
For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze into people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said…
Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow down in 2017 as it stops squeezing more ads into the average news feed. But in Q1, Facebook showed no signs of slowing down just yet. Counterbalancing Facebook’s stagnating ad load is…
There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to improve the customer experience. This guide from Brandify contains flows that will help you maximize…
This afternoon Apple announced revenue of $52.9 billion, which was up vs. last year but short of analyst expectations of $53 billion. However, the company beat earnings per share estimates by $0.08. Apple sold just under 51 million iPhones in the quarter, lower than the 53 million analysts had anticipated. Apple smartphone sales later this…
In Morse code, About.com’s new name, Dotdash, translates to the letter “A.” A year after About.com started spinning off topic-specific standalone sites — and six years after Google’s search algorithm almost knocked its lights out — the 20-year-old digital media company is trading in its name for a new one: Dotdash. The “dot” is supposed…
If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts presentation on Monday, Twitter debuted a slate of new live programs, including a pair of 24/7 live channels and several daily news shows. The programming builds on Twitter’s initial live slate from…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Google Assistant beats rivals for questions answered and accuracyApr 28, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. How to Create the Ultimate Marketing…
Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the majority of respondents wanted the assistants to provide “answers” rather than conventional search results. Today, the firm published a follow-up study that measured the relative accuracy of the four major assistants. It compared results of “5,000 different questions…
