Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to choose martech tools that your team will loveMay 11, 2017 by Alison Lohse Marketing technology can be hugely beneficial to your organization, but only if these tools empower the…
Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s parent company did reverse the quarter-over-quarter daily audience growth deceleration it had suffered since Q3 2016, when Instagram copied Snapchat’s popular Stories feature. But…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bringing much-needed transparency to RTBMay 10, 2017 by Alex Bornyakov Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Empyr debuts ultimate performance marketing model: ‘cost per revenue’May 9, 2017 by Greg Sterling Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and…
There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But beyond that, there are some simple things to keep in mind that can make the…
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers…
Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such as CRMs, POS or call centers. Facebook launched a new Offline Conversion solution on Monday to automatically connect with CRMs and other systems to upload the outcome of leads generated by Facebook campaigns into their ads manager….
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as…
Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The solution aims to move buying beyond basic viewability to a process that accounts for how exposure to ad messaging across properties impacts a campaign’s influence on consumers. IAS is running a closed beta of Consumer…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why e-commerce SEO is NOT a one-shot wonderMay 5, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time…
