Apple might announce its long-rumored Siri-powered smart speaker during the company’s annual developer conference next week, according to a Bloomberg report. If true, the Apple speaker will compete with similar devices from Amazon, Google, Microsoft, Andy Rubin’s company Essential and others. According to the report: The iPhone-maker has started manufacturing a long-in-the-works Siri-controlled smart speaker,…
Everyone knows that link building is the hardest part of SEO, from building a strategy to aligning the resources you’ll need to successfully execute that strategy. And yet, when BuzzSumo and Moz teamed up to examine the link building practices associated with 1 million articles, they found that most had neither any links pointing to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Initial Interest Confusion rears its ugly head once more in trademark infringement caseMay 30, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site…
Two years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for “MTM special ops watches” keyword searches could be too confusing to consumers, since the MTM watches are not sold on the site. Now, a similar complaint was brought by Bodum versus Williams-Sonoma for French…
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand…
Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that you provide them with and turn it all into a polished campaign. They did a SWOT analysis, the pitch is polished, and you spent exorbitant amounts of your marketing budget to get…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Micro-wins: The true secret to AdWords successMay 26, 2017 by Jacob Baadsgaard The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in…
“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve…
All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and capabilities comparisons recommended steps for evaluating If you’re considering a marketing automation platform,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Crafting a successful holistic search approachMay 25, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and…
