Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The next tech innovation to help marketers engage live audiences: VoiceJun 7, 2017 by Malcolm Cox Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s…
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the fundamental…
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management. Finding the appropriate social…
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day. The spokesperson declined to say how much Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s easy to see how buying Placed —…
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately…
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping…
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is your information architecture costing your e-commerce web shop millions in lost sales?Jun 2, 2017 by Trond Lyngbø Solid information architecture is a key ingredient in any successful SEO program, as…
In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication confirmed the earlier report and said Google has put publishers on notice that the ad blocker is coming within six months to give them time to prepare. Chrome’s ad blocker will reportedly be…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: B2B CMOs and CIOs: It’s time to rethink data managementJun 1, 2017 by Sonjoy Ganguly Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing…
