Amazon’s third annual Prime Day has to come to a close, and it appears everyone made out like bandits. In addition to the 30-hour event marking Amazon’s biggest sales day ever and driving more Prime memberships than any other day in Amazon’s history, Amazon sellers earned nearly 60 percent more profit during the event than…
Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.” The basics of the updated policies: Google ads may not…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 common mistakes made by B2B paid search novicesJul 11, 2017 by Pauline Jakober Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for…
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, we’ve…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How much does SEO cost?Jul 10, 2017 by Marcus Miller How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO…
There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than 900 followers, his tweet has garnered over 31,000 likes, nearly 16,000 retweets and more than 450 replies at the time of writing. His point that has resonated with so many…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Attributing affiliate value: Looking beyond consumer journey positionJul 7, 2017 by James Collins Columnist James Collins takes a look at how you can get the most out of your data to…
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly…
As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters. “We’ve co-designed…
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that…
