There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn’t on it yet, but the start-up is aiming to bring the assistance of automation to social content creation for small businesses. The company announced a new integration with social media…
In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may already know who your target audience is if you are currently running Audience Ads campaigns. But if you’re looking to expand your reach, and you want more information and data…
The post ML 20200618 appeared first on Marketing Land. From our sponsors: ML 20200618
As marketers, we face the overwhelming challenge of demonstrating proof that our tactics are effective. But how can we convince management if we are not convinced of our own data? Here’s the reality, which I recently learned for myself: If you’re running email marketing, it’s very likely that your performance reports are not disclosing the…
The post ML 20200617 appeared first on Marketing Land. From our sponsors: ML 20200617
The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We see the same in tech — lots of talk with little to show…
A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market? It was interesting to me because I talk about this a lot, in forums like this and with companies I’m mentoring, whether they’re start-ups or established firms looking for their next…
The post ML 20200616 appeared first on Marketing Land. From our sponsors: ML 20200616
Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and posted a whopping $52 billion increase from April and May a year ago. Responding to these trends, more small merchants…
The post ML 20200615 appeared first on Marketing Land. From our sponsors: ML 20200615
