Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new followers than the average person. And now marketers are seeing the most success in adding followers…
Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed by some negative content that ranks when your name is searched, a strong Twitter account could be one of your primary resources for pushing the bad stuff lower on Google and Bing….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Technology (Marketing + Operations) = Time to reorganize the marketing department?Aug 7, 2017 by Scott Brinker If you’ve worked in marketing for longer than six months, chances are you’ve seen how…
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Designing content for the mobile-first indexAug 4, 2017 by Patrick Stox Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they…
Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]Aug 3, 2017 by Amy Gesenhues NetElixir surveyed 500 SMBs that sell products via online…
According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2 percent attributed at least half of their online sales to the three online marketplaces. Of that 60.2 percent, 26.6 percent said there was…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Buyer’s Guide: Marketing Automation MatrixAug 2, 2017 by Digital Marketing Depot The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is…
The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others focused heavily on search engine optimization. As you traverse this landscape, keep in mind some…
