Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimized store landing pages: An important part of local search strategyAug 22, 2017 by Tony Edward How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist…
If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you may show up for local…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bridging data and action: How to create killer reportsAug 21, 2017 by Amy Bishop Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips…
Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t worry, marketers. Robots won’t replace you… yet.Aug 18, 2017 by Joe Hyland Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your…
When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job. Fear of replacement…
The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all walk into projects hoping to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to get developers to implement SEO recommendationsAug 17, 2017 by Michael King The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Search Console’s 7/13/17 update: What really changed?Aug 16, 2017 by Kyle Blanchette Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many…
Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the Google Search Console interface. Quite a few of our clients at Merkle saw significant drops in average position after the update, like this one: Once Google confirmed the…
