On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the…
Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Let’s count down the top 8 reasons why you should join us in Boston this October 2-4: 8. MarTech connects the dots “I find this the only conference that provides…
Amazon’s 1-Click “business method” patent expires today. What that means is that anyone will soon be able to duplicate its functionality on any e-commerce site and across the internet. Issued originally in 1997, the patent was the subject of controversy and litigation at the time. Here’s Amazon’s basic description of how 1-Click works: When you…
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently encountered misconceptions about domain name registration,…
Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least…
In the world of email marketing, there are two types of professionals: those who concern themselves with what makes up a good email and those who concern themselves with what makes an email. Both are important and deserve study by anyone who considers themselves to be an expert email marketer. One of the many things…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile & desktop SEO: Different results, different content strategiesSep 7, 2017 by Jim Yu You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To…
Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be…
Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad format to Instagram, the photo-and-video app has started testing Canvas ads within people’s Stories feeds, an Instagram spokesperson confirmed. “We are beginning to test an integration of Canvas with ads…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 5 — The team strategySep 6, 2017 by Peter Ladka In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for…
