Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported…
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. Read on or get…
Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later…
Described as a “digital safe space for the far right” or the “alt-right’s very own Twitter,” social site Gab.ai is suing Google parent Alphabet for alleged violations of antitrust law. The company filed its suit after its Android app was removed from Google Play. According to the company’s complaint, the Gab app was never allowed…
As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion people that use Facebook every month provide it with information: how old they are, who their friends are, where they live, who they work for, where they went…
No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? How do users behave differently…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Personalization 2.0: Transform your marketing from segmentation to intent-driven personalizationSep 14, 2017 by Digital Marketing Depot Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant,…
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience…
I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Fake news! How to recognize bad advice in link building and SEOSep 13, 2017 by Julie Joyce Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders…
