Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 ways to capitalize on Google Tag ManagerOct 9, 2017 by Stela Yordanova If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2Oct 6, 2017 by Debbie Qaqish In Part 2 of a series, contributor Debbie Qaqish takes a look at the…
These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics…
It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 9 — Bringing it all together!Oct 5, 2017 by Peter Ladka In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what…
The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout presentations and sessions on the opening day of our MarTech Conference, taking place Tuesday and Wednesday at the Hynes Auditorium in Boston. “Just because you can doesn’t mean you should.”–Marketo CEO Steve Lucas Marketers now have…
A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up…
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is…
In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might…
