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    Category: Digital Marketing

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    Marketing AI: It’s time for trust and transparency

    Posted on 4th November 2017Digital Marketing
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    Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it currently occurs less than 10 percent of the time for most…

    Marketing Day: P&G increasing ads again, AdTheorent’s new ‘cost per incremental visit’ model & how to fix Google Analytics’ Social channel

    Posted on 3rd November 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: After slashing programmatic exposure, P&G began advertising on more sites this summerNov 2, 2017 by Ginny Marvin Between January and August 2017, P&G ran ads on 20% fewer sites year-over-year, according…

    The SEO ‘do more with less’ cookbook

    Posted on 3rd November 2017Digital Marketing
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    “Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance). The good news is that in SEO, we are the kings and queens of “do more with less.”…

    Marketing Day: Snap ad news, an interview with SmartCommerce CEO & more

    Posted on 2nd November 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app adsNov 1, 2017 by Tim Peterson Initially, Snapchat’s tag can only be used to measure conversions, but…

    Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

    Posted on 2nd November 2017Digital Marketing
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    Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking…

    Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

    Posted on 1st November 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The ROI of recommendation engines for marketingOct 31, 2017 by Daniel Faggella Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the…

    13 outdated SEO tactics that should terrify you

    Posted on 1st November 2017Digital Marketing
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    As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating…

    Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

    Posted on 31st October 2017Digital Marketing
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    Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only…

    Marketing Day: Emerging marketing technologies, local SEO & Facebook ads

    Posted on 31st October 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How emerging technologies will affect your business in 2018Oct 30, 2017 by Tom Kuhr Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing…

    Facebook’s dynamic creative can generate up to 6,250 versions of an ad

    Posted on 30th October 2017Digital Marketing
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    Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad…

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