Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. On Friday, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 surprising paid-search insights to help you win the holidaysNov 9, 2017 by Christi Olson The holiday season is crucial to many paid search advertisers, so how can you make the…
Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right…
During the past year, the number of Americans getting at least a portion of their news from social media sites has increased from 62 percent in 2016 to 67 percent in 2017. The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram removes 24-hour recency requirement for photos, videos posted to StoriesNov 8, 2017 by Tim Peterson Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post…
Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. Advertisers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO ranking factors for 4 business verticals and what they mean for local businessesNov 7, 2017 by Wesley Young As organic search becomes ever more targeted, SEO is evolving in ways…
Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 tips to ramp up your holiday advertisingNov 6, 2017 by Mona Elesseily Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the…
B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales…
