Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s…
As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are…
More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to business profiles, the company announced on Thursday. That’s up from 15 million business profiles on the Facebook-owned app as of July 2017. Instagram rolled out business profiles — the equivalent of Facebook Pages — in…
When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics…
Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat does away with the Stories tab…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The changing SERP: Understanding and adapting to dynamic search resultsNov 29, 2017 by Jim Yu Search results have become more personalized and dynamic over the years, creating a more challenging SEO…
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to…
It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in the SEO industry, and he said that he was considering leaving the industry entirely. This…
Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with…
The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving…
