Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO in 2018: Optimizing for voice searchDec 15, 2017 by Bryson Meunier Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics releasing 4 new functions to offer more user-centric insightsDec 14, 2017 by Susan Wenograd The new features reframe the focus on understanding user journeys. Facebook announces 6-second pre-roll ad…
In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look instead at how a major site structure change might impact your site. Search engine crawlers can…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A balanced approach to data-driven SEODec 13, 2017 by Ryan Shelley SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome…
We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload? Futurologist Alvin Toffler predicted in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: CMOs should be measured by their results, not their spendDec 12, 2017 by Joe Hyland Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money;…
“Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to their PR team for the dramatic spin — but, honestly, who cares? I certainly don’t, and it’s not just because I’ve had to dedicate…
In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN). If you haven’t checked…
Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data. We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Which PPC metrics matter? Lessons from half a million keywordsDec 8, 2017 by Jacob Baadsgaard Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate…
