Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link…
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always…
Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two years after Twitter debuted the tweet collections and opened it to certain publishers, the company will now enable publishers to make money from their Moments through sponsorships with brands, Twitter announced this week. Called…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10 tips to stay ahead in digital advertising Jan 26, 2018 by Peter Minnium As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares…
“Unless structure follows strategy, inefficiency results.”Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we all know how challenging it is to develop a dedicated MO…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Advanced Ad Targeting Strategies for AdWords, Facebook and Display Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Will AMP improve your rankings? How to set up an AMP test Jan 24, 2018 by Stephanie LeVonne Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how…
Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page speed will become a mobile ranking factor later this year, right around the same time…
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are! Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your…
We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d like to help you start 2018 off with a bang by earning three simple wins that will set the stage for further success and growth, not just for…
