Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad year. The poster child for this decline is traditional retail: things like clothing stores, department stores, malls and toy stores. Bloomberg reported more than 7,000 physical stores closed in 2017, and analysts expect 2018 will…
The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish…
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with…
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for…
Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player…
In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often left to Google’s mercy in…
Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to…
Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What to get right before launching a global business Jan 31, 2018 by Thomas Stern Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Channel…
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing…
