Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto Ads allow publishers to place ad code on…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester report: Here are the biggest myths about blockchains Feb 20, 2018 by Barry Levine The research firm lays out the top ways in which the hype about this technology approach…
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Make the most of MarTech — attend with your team & save! Feb 19, 2018 by Marketing Land Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting…
I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization…
Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Busting e-commerce myths that lead to bad marketing decisions Feb 15, 2018 by Pratik Dholakiya Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and…
Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to…
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan…
For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for…
