CabinetM, the Boston-based martech management and visualization platform has merged, effective immediately, with Denver-based Stacktus, a platform with a similar vision created by Megan Michuda just one year ago. Stacktus has already ceased standalone operations. Stacktus: the background. The impetus behind Stacktus was to relieve marketing operations managers of the need to rely on spreadsheets…
The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging trends in data and technology are changing what it means to be an effective search marketer in a…
The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3…
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The systemic racism faced by Black people in the United States has been in the news cycle consistently for the past two months, but what barriers does that throw up in the world of marketing technology? There are many barriers, and unfortunately they cannot be solved by a new application or a cool new digital…
HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% for Q2 over Q1); A steady rise in chat volume, peaking in late May, and showing an overall increase of 31% for…
Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is the tip of the sphere for growth. How do we make ourselves relevant…
Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their routine work. It’s important to note the type of martech role a person fulfills will influence their interdepartmental interactions; in fact, this was a prominent…
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are,…
