Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are consumers burning out on social media? Feb 27, 2018 by Dayle Hall Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued. SAP-owned…
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube rolls out new chat replay, automatic captions & more for live streaming videos Feb 26, 2018 by Amy Gesenhues YouTube’s live streaming is available to channels with 1,000 or more…
After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis launches Remarketing Activation to follow up web browsing with an email or postcard Feb 23, 2018 by Barry Levine The offering matches cookies or mobile device ID to profiles for…
Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. This week, the Livonia, Michigan-based firm is launching…
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Influential launches IBM Watson-powered platform to analyze a brand’s social audience Feb 22, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach…
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts Feb 21, 2018 by Amy Gesenhues New policy restrictions will no longer permit simultaneous…
