Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against…
Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, data management, strategic planning, message…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Last chance: SMX West kicks off next week. Be there! Mar 5, 2018 by Marketing Land SMX West is coming to sunny San Jose in just a few days, and we…
Facebook is making another attempt to fine-tune the way its users consume news articles. Last November, the site gave a small group of local and national publishers the ability to include a “Breaking News” label on their stories. Starting today, Facebook is expanding its “Breaking News” label test run to more than 50 additional publishers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Phrase, broad, or broad match modifier: After exact, what’s the next best match type? Mar 2, 2018 by Andy Taylor Contributor Andy Taylor answers by sharing research that shows deploying multiple…
Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute to the bottom line. Three years ago, very few companies had a dedicated marketing operations team. Today, a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook ends the Explore Feed less than 4 months after its launch Mar 1, 2018 by Amy Gesenhues Facebook discovered people didn’t want two feeds. Europe to tech giants: Remove ‘illegal…
After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October, Facebook’s Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based their own interests. It arrived after news feed algorithm tweaks that prioritized…
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An easy way to see if Google thinks your webpages are keyword relevantFeb 28, 2018 by Eric Enge Contributor Eric Enge shows us how to determine if a webpage is relevant…
