We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age….
And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forecast: Digital advertising pulling away from TV on global basisMar 26, 2018 by Greg Sterling By 2020, digital advertising to command 44.6 percent of total ad revenue. For all the procrastinators,…
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually…
Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. The research team from Northeastern University and MPI-SWS…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Building an AI mindset: Time to identify and develop skill sets now Mar 23, 2018 by Andy Betts Contributor Andy Betts details the talent gap that may be holding up the…
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to…
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In…
Twitter’s chief information security officer is reportedly leaving the company. According to The Verge, sources say Twitter Chief Information Security Officer Michael Coates announced internally about three weeks ago that he was stepping away from his role, but there was no external announcement. The security head is reportedly leaving to start his own company. It’s…
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with…
