Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook gives creators new ways to monetize videos, while pushing more users to Watch Apr 23, 2018 by Amy Gesenhues The moves signal the site’s growing ambition to compete more directly…
NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube ads found on extremist content channels, reigniting company’s brand safety issues Apr 20, 2018 by Amy Gesenhues Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering…
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North Korean propaganda content. A number…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Making the inbox spring to life at last Apr 19, 2018 by Len Shneyder Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says…
By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That year,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook reopens review process for Instant Games & Messenger apps Apr 18, 2018 by Amy Gesenhues After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process —…
After hitting the pause button on app reviews following the Cambridge Analytica firestorm, Facebook has announced that it is reopening the review process for Instant Games and Messenger apps. Reviews for Instant Games apps will open immediately, reports Facebook, although the company notes it may take several weeks for it to get through the apps…
Earlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook…
Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with human error: automation! I’d like to share a script that will help you stay on top of the domains being used in your ads, by verifying the ads are linking…
