How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface,…
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Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and I had logged 130,000 work miles in the air and now I haven’t left home in three months …. Where was I? Oh, yes. Three years ago, I wrote about progressive profiling and how critical…
If you feel like getting your eyesight tested after five minutes poring over Scott Brinker’s famous Martech 5000, you may need an EEG after your first exposure to MartechTribe’s mind-bending interactive martech supergraphics. They’re worth a look, though. The sheer volume of solutions available creates immense complexity in the relationships between them. Marketers and marketing…
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At a press conference this morning, Salesforce executives announced three areas of innovation aimed at responding the current business environment. Adam Blitzer, co-founder of Pardot, and now GM and EVP for the Marketing, Commerce, and Community Clouds, characterized the present moment in terms of three crises: a pandemic, an economic turndown, and systemic racism. In…
Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by a business created serious reputation issues for the brand. When circumstances are severe, however, such…
Visual content offers a powerful way to connect with and engage consumers. It also helps companies maintain a competitive advantage where such an edge matters. But when it comes to creating, managing, and publishing the volumes of content required to win the engagement game today, it can be a challenge just to keep up. Those…
After working with many teams in both software and marketing there’s a fundamental difference I’ve observed – most marketers don’t estimate their work. I’ve also noticed that marketers are more deadline-driven and over-stretched compared to their software counterparts. While estimating work can feel like an upfront drag, I’ve seen it drastically improve project completion predictability…
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