Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s…
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where…
Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says a majority of iOS users will now have their Snaps and Chats in chronological order again, with friends Stories back on the right side of the app. The app also has added a separate…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Common mistakes and quick fixes to improve poky page speed May 11, 2018 by Janet Driscoll Miller Contributor Janet Driscoll Miller points out three page load speed issues and provides simple…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth May 10, 2018 by Ginny Marvin Mobile grew 36 percent year over year…
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most…
Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose of AI, of course. Beta access to P is available to owners Google’s Pixel phones,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook reorganizes internal teams, moves existing executives into new leadership roles May 9, 2018 by Amy Gesenhues CEO Mark Zuckerberg has split Facebook’s product and engineering teams into three divisions. Nanigans,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to turn a boring email into an irresistible link pitch May 8, 2018 by Gisele Navarro Getting people to open, read and act on your email is tough, but Contributor…
With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion…
