If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of…
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics May 18, 2018 by Pamela Parker Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter is changing how conversations happen based on user behavior and conduct May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search,…
rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets. The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations,…
If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling of European Union (EU) members’ data, will come into full force on May 25. But even with all the coverage — and there’s a lot — we’re still unclear as to how the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s dynamic ads for auto dealerships get new lead-gen features May 16, 2018 by Amy Gesenhues The leads generated from a dynamic ad campaign now can be fed directly into the…
European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook expands its list of marketing partners, while limiting what view tags can do May 15, 2018 by Amy Gesenhues After July 1, Facebook’s view tags will no longer be used…
Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s…
