Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of…
Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don’t take it from us… attendees, speakers and exhibitors rave about MarTech: “Whether you’re in marketing, sales, or IT, it’s a great…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ask the #SMXperts series — Advanced audience targeting Jun 8, 2018 by Debra Mastaler In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways…
The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is the biggest change…
If you’re keeping a list of Facebook apologies for 2018, you can now add “apologizes for accidentally setting 14 million users privacy status to public without their knowledge” to your list. From May 18 to May 22, Facebook accidentally changed the privacy setting for status updates for 14 million users to public from whatever previous…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 tips for overcoming content production obstacles Jun 7, 2018 by Rachel Lindteigen The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Ultimate Agency Guide to Video Marketing Jun 6, 2018 by Digital Marketing Depot As people are presented with more and more content, it gets harder to cut through all the…
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement. Video has repeatedly proven to…
Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint. Both companies are charged by…
Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now…
