It was a post by Sara McNamara on LinkedIn which drew our attention to the fact that, to the extent account matching depends on tracking corporate IPs, it would run into problems if everyone started working from home. Which, of course, is largely what has happened over the last three to four months. Is there…
The post ML 20200727 appeared first on Marketing Land. From our sponsors: ML 20200727
Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on the company’s roadmap, but in Beta or with restricted availability. Through increased relevance of messaging, and improved orchestration of campaigns, Braze hopes to support more empathetic marketing in a time of high customer sensitivity. “This…
Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding…
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The post ML 20200723 appeared first on Marketing Land. From our sponsors: ML 20200723
Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or penalty for reducing ad spending, but that doesn’t mean there aren’t consequences for doing so….
The post ML 20200722 appeared first on Marketing Land. From our sponsors: ML 20200722
Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency, scale, and effectiveness: Attend MarTech online, this October 6-8, for free! This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies —…
How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface,…
