Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by Chris Silver Smith Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and…
In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content. An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the…
rvlsoft / Shutterstock.com In March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve the health of the platform. But, according to a recent update from Twitter’s new head of products, Kayvon Beykpour, the company is pausing its work on the verification process to give its full…
Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade Commission (FTC) Chairman Joseph Simons said he will “take a close look” at the European Commission (EC) decision. Simons also told Reuters he had spoken to EU Competition Commissioner Margrethe Vestager about the penalty. While…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit Jul 17, 2018 by Amy Gesenhues Most accounts with significant follower numbers lost less than 3%…
Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge began toward the end of last week, resulting in many Twitter users with significant follower numbers losing, on average, 2 to 3 percent of their followers. Socialbakers tracked…
Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing. Many who went to the main Prime Day homepage saw, instead,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito…
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify…
The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through voice, image or text. A report by Brightedge (my company) reveals that 57 percent of…
