Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The worlds of brand and trade marketing need to unite Aug 23, 2018 by Andrew Waber Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew…
Alexey Boldin / Shutterstock.com Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific update to its Custom Audience list management policies. Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now…
Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first…
Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups. This latest move aims to prohibit advertisers from using filters for housing, employment or credit-related campaigns that could potentially keep ads…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming Aug 21, 2018 by Amy Gesenhues Facebook’s ad spend is at a standstill, but Instagram’s is on the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: You Got The Click! Now What? Aug 20, 2018 by Digital Marketing Depot Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year,…
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? Are you so focused on getting that initial click that you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Expanded phrase match negatives: A script for misspellings Aug 17, 2018 by Daniel Gilbert Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase…
As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC! That is why we…
Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like…
