Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform. The San Francisco-based firm said this is the first CDP intended…
Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its performance marketing solution. Branch released…
Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s…
Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space. Increasingly, consumers have been opting for digital convenience from the beauty and personal products category. As new models disrupt the space, from subscribe and…
In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 US businesses surveyed for Dun & Bradstreet’s Sixth…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include…
After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel. Adobe surveyed 1,000 US consumers, both owners and…
Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network,…
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today, Google remains the undisputed king of search, yet…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech Sep 7, 2018 by Robin Kurzer Agencies are shifting from traditional AOR relationships with a substantial retainer…
