Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there…
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is…
Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. Since…
Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display & Video 360 (previously known as DoubleClick Bid Manager). All three are now rolling out globally. Here’s what you need to know. Custom viewability metrics. Some advertisers and agencies, GroupM most notably, think the Media Ratings Council’s…
Ahead of Wednesday’s Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the matter. The latest statement is from the government itself. The National Telecommunications and Information Administration (NTIA) on Tuesday added an “unpublished notice” to the Federal Registry asking for public…
Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make…
The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works….
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today. The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level expertise in digital marketing and wish to help…
On Friday, Twitter began alerting some users that their direct messages or protected tweets may have been sent to Twitter developers who were not authorized to receive them due to a bug identified nearly two weeks ago. The company says it identified the bug on Monday, September 10. What happened? In a developer notice posted…
Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta,…
