Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.” Why this document? Founded about a year ago by mobile attribution…
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of…
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As…
On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the EC’s roughly $5 billion Android antitrust fine, imposed in July. Despite the appeal, Google was compelled…
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To…
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key attribution points that are changing: YouTube will now count an ‘Engagement’ whenever a user clicks…
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data Oct 12, 2018 by Ginny Marvin 14 million users had names, contact details, bio information, location…
Facebook provided an update on the investigation into the massive data exploit it reported to users on September 28. While the overall number of people affected is lower than previously thought (30 million rather than 50 million), that’s about the only good news. How it happened. The attackers were able to take advantage of a…
In its latest salvo against misleading political spam accounts, Facebook announced Thursday that it had removed 559 Pages and 251 accounts from its platform for creating inauthentic activity motivated by profit. Facebook removed Pages, groups and accounts that that were found to be created solely to stir up political debate from the U.S., Middle East,…
