Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some selected Black Friday and Cyber Monday specials that can help brighten the holiday for marketers: Adobe is offering a Black Friday 25 percent discount on monthly subscriptions for its entire collection of…
Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an interactive video Toy Lab, where children can see and, to some degree, interact with 20 selected toys that have been rated highest by kids. This is Walmart’s first interactive video effort. “Everyone…
Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,”…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Send your team to SMX West to amplify learning and savings! Nov 19, 2018 by Marketing Land Thoughtful search marketing leaders are thinking even more than usual about their teams this…
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives: Send your team to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy Nov 16, 2018 by Amy Gesenhues This holiday season, the social media platform has developed special gift-finding tools…
Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Help us understand how digital agencies are evolving: Take our surveyNov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Use predictive…
With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their clients and their own businesses. What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical…
The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your…
