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Category: Digital Marketing
How connected TV measurement proves its performance marketing potential
A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the pandemic served as a major blow to linear TV consumption and…
15 seconds of engagement as a simple content metric
Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting positive business outcomes. Post CPC/CPM metrics. The intention is to get away from…
How visual commerce is transforming the customer experience
As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever—visual commerce. But what is visual commerce? 3-D images? Video sales calls? Visual commerce is much more than just these tactics, which proactive marketing departments are getting to know as they…
It’s time to think differently: Oracle CX Cloud
“Every function in the front-office has to move faster than they ever have before,” said Rob Tarkoff, EVP of Oracle CX Cloud and Oracle Data Cloud. Marketers are trying to do more with less even though the imperative nature to be customer-centric becomes ever stronger. Tarkoff was delivering the keynote at the virtual Oracle Cloud…
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Google extends lead forms to YouTube, Discovery campaigns
Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some…
How search data can inform larger online business decisions
As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented…
Release Notes: Reveal Mobile adds Tapad device-matching to its location data
Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data. Tapad provides a solution for resolving cross-device identity. In a new partnership, Reveal Mobile and Tapad aim to…
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