Earlier this wee MarTech Today Editorial Director Kim Davis spoke with Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast, about how agile is different from traditional marketing and why the martech community is so drawn to it. In addition to…
Lighthouse is Google’s suite of website quality analysis tools. It allows you to assess your site’s performance, accessibility, SEO, and more. It is also highly configurable, making it flexible enough to be useful for all sites, from the simplest to the highly complex. This flexibility includes several different ways of running the tests, allowing you…
This week at Smashing, we celebrated 14 years of bringing you the best web design and development content — and what an interesting year it has been! Last year, I published the 13th birthday post from our team meeting in Freiburg. Back then, we were about to run SmashingConf Freiburg and our meeting was full…
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For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse. Then the pandemic hit, and digital strategy accelerated by six years, according…
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Next.js is a React framework that enables you to build static and dynamic apps quickly. It is production-ready and supports server-side rendering and static site generation out of the box, making Next.js apps fast and SEO-friendly. In this tutorial, I will first explain what exactly Next.js is and why you’d use it instead of Create…
While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? Related Webinar: 4 Ways to Get…
“How do I manage my marketing budget during a crisis?” “What’s the best way to future-proof my martech stack?” “Can AI really help me deliver better customer experiences?” “I need to get the C-suite on board with martech. Where do I begin?” “How can I continue to learn and grow as a marketer during these…
Today we’re talking about SVG Animation. How can vector images, JavaScript and CSS all work together to provide engaging motion graphics? I spoke to SVG expert Cassie Evans to find out. Show Notes The SVG Animation Masterclass with Smashing Conference Cassie on Twitter Cassie’s personal website Weekly Update “How To Do More With Vue Router”by…
