20190920 ML Brief
The post 20190920 ML Brief appeared first on Marketing Land. From our sponsors: 20190920 ML Brief
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15 Questions To Ask Your Next Potential Employer
15 Questions To Ask Your Next Potential Employer 15 Questions To Ask Your Next Potential Employer Robert Hoekman Jr 2019-09-20T12:30:59+02:00 2019-09-20T12:36:35+00:00 In my book “Experience Required”, I encourage in-house UX professionals to leave companies who refuse to advance their UX intelligence and capability. There are far too many companies these days who understand the value…
How AI Is Helping Solve Climate Change
How AI Is Helping Solve Climate Change How AI Is Helping Solve Climate Change Nicholas Farmen 2019-09-19T13:00:59+02:00 2019-09-19T12:36:35+00:00 Have you heard of the French artist Marcel Duchamp? One of his most famous works is the “fountain” which was created from an ordinary bathroom urinal. In simply renaming this common object, Duchamp successfully birthed a completely…
How to track traffic quality and boost conversions
Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or contact forms. Yet, with all…
When to use a hotfix on your site during a sprint (and when not to)
Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. Enter the hotfix option. Originally, engineering reserved a hotfix for critical functionality. Not for making quick updates that are important to marketers….
A Pain-Free Workflow For Issue Reporting And Resolution
A Pain-Free Workflow For Issue Reporting And Resolution A Pain-Free Workflow For Issue Reporting And Resolution Suzanne Scacca 2019-09-17T14:00:59+02:00 2019-09-18T12:36:37+00:00 (This is a sponsored post.) Errors, bugs and other issues are bound to arise in web development. Even if they aren’t outright errors, clients often have feedback about how something was designed, where it was…
My Design Process Of The Cover Design For Smashing Magazine Print Issue #1
My Design Process Of The Cover Design For Smashing Magazine Print Issue #1 My Design Process Of The Cover Design For Smashing Magazine Print Issue #1 Veerle Pieters 2019-09-18T12:30:59+02:00 2019-09-18T12:36:37+00:00 Back in 2016, Vitaly Friedman asked me to design the cover and layout for a printed version of Smashing Magazine, a magazine for web designers…
YouTube masthead ads hit TV app
YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead…
In a world of AI and digital shortcuts, humans crave human interaction
With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be a cost-effective way to eliminate repetitive human tasks, businesses are forgetting one big thing: interacting with humans is anything but repetitive. Instead of…
20190916 ML Brief
The post 20190916 ML Brief appeared first on Marketing Land. From our sponsors: 20190916 ML Brief
