Amazon’s Alexa-enabled smart ring Echo Loop, (via Amazon) Earlier this week Amazon introduced new Echo and Alexa-powered devices at its Devices & Services Event in Seattle. They include a new Echo and Echo Dot, a new smart display a high-end Echo speaker, Alex-powered ear buds, a smart ring, smart glasses and several others. Most interesting…
Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving. But here’s the catch: With…
Author Charlene Li during her keynote at MarTech East in Boston on Sept. 17. As many are aware, one of Gretsky’s keys to his phenomenal hockey success was skating to where the puck was going to be rather than where it currently was. Charlene Li found the very same is true of companies that successfully…
Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story Ads, according to a recent report from Wibbitz. The online video editing platform surveyed 1,000 consumers in the U.S., UK and France to get a broad overview of user behavior on the platform. Of the 1,000 people…
Frankenstein Migration: Framework-Agnostic Approach (Part 2) Frankenstein Migration: Framework-Agnostic Approach (Part 2) Denys Mishunov 2019-09-27T12:00:59+02:00 2019-09-27T12:35:14+00:00 In this article, we’ll be putting all the theory to the test by performing step-by-step migration of an application, following the recommendations from the previous part. To make things straightforward, reduce uncertainties, unknowns, and unnecessary guessing, for the practical…
Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless…
Frankenstein Migration: Framework-Agnostic Approach (Part 1) Frankenstein Migration: Framework-Agnostic Approach (Part 1) Denys Mishunov 2019-09-26T12:30:59+02:00 2019-09-26T12:34:48+00:00 Migration, according to Oxford Learner’s Dictionary, is “the slow or gradual movement of something from one place to another.” This term describes many things and phenomena in our world — both with positive and negative tint. In software development,…
We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical go-to-market pretty much down. We know how to define our ideal customer profiles (ICP) in terms of firmographics. We understand the importance of technographics and the implications of existing installs on sellability. We’ve…
Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding. Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration…
Earlier this year Comscore lost its CEO Bryan Wiener and President Sarah Hofstetter. The two left over an alleged strategy dispute with the board. This afternoon the Securities and Exchange Commission (SEC) charged the troubled company and its former CEO Serge Matta with securities fraud. $50 in revenue fabricated. According to the SEC, Comscore and…
