20191002 ML Brief
The post 20191002 ML Brief appeared first on Marketing Land. From our sponsors: 20191002 ML Brief
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Text-To-Speech And Back Again With AWS (Part 2)
Text-To-Speech And Back Again With AWS (Part 2) Text-To-Speech And Back Again With AWS (Part 2) Philip Kiely 2019-10-02T12:30:59+02:00 2019-10-02T12:37:08+00:00 This is the second half of a series on transforming content between text and speech on AWS. In part one, we used Amazon Polly to narrate blog posts and embedded the content in a website…
AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising
clean.io, a cybersecurity firm that launched in 2018 with the aim of combating malicious ads, has entered into an agreement with Xandr – AT&T’s advertising marketplace and analytics company – to help prevent ad fraud. Through the partnership, Xandr will adopt clean.io’s technology to reduce malicious advertising – or “malvertising” – for publishers, end-users and…
Pro Tip: Partnerships are critical in securing your martech stack
It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the ChiefMartec Roles and Responsibilities survey shows that both data privacy/compliance reviews and security reviews were at the bottom of the responsibilities…
SmashingConf Freiburg 2019: Videos And Photos
SmashingConf Freiburg 2019: Videos And Photos SmashingConf Freiburg 2019: Videos And Photos Rachel Andrew 2019-10-01T12:00:59+02:00 2019-10-01T12:34:52+00:00 We returned to our home in Freiburg for the 2019 SmashingConf, and brought all the SmashingConf fun with us. We’ve wrapped up the event in this post, including links to the video of all of the presentations, so you…
Better data vs. big data: The importance of taking a lean data approach
Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the…
20190930 ML Brief
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Beneath The Autumn Leaves (October 2019 Wallpapers Edition)
Beneath The Autumn Leaves (October 2019 Wallpapers Edition) Beneath The Autumn Leaves (October 2019 Wallpapers Edition) Cosima Mielke 2019-09-30T13:42:00+02:00 2019-09-30T12:36:10+00:00 Misty mornings, pumpkins, leaves shining in bright red, yellow, and orange hues — these are just some of the things about October that inspired artists and designers to participate in this month’s wallpapers challenge. The…
Competitor content analysis: Here’s what you can learn
It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of concern and uncertainty, especially if you’re a brand fighting for your spot in the marketplace. Competitor analysis is an integral part of running a…
SmashingConf 2020 – San Francisco, Freiburg, New York And Austin
SmashingConf 2020 – San Francisco, Freiburg, New York And Austin SmashingConf 2020 – San Francisco, Freiburg, New York And Austin Rachel Andrew 2019-09-27T17:00:00+02:00 2019-09-28T12:35:11+00:00 We’ve been running SmashingConf since 2012, when we held our very first conference in Freiburg, Germany. Since then, we’ve continued to experiment and improve on our conference experience. Our aim is…
