Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the video transcript: All right advertisers. Here’s the strategic approach you need to have for LinkedIn ads in 2020. Use the A-M-O strategy I like to use the acronym AMO,…
Should Your Portfolio Site Be A PWA? Should Your Portfolio Site Be A PWA? Suzanne Scacca 2019-12-12T12:00:00+00:00 2019-12-12T12:36:51+00:00 This is going to seem like an odd thing to suggest, considering how much work is required to build a progressive web app instead of a responsive website. But, for many of you, your portfolio site should…
For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to…
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We all have our habits and routines. Some enjoy jogging first thing in the morning, while others would rather stay up late watching their favorite show. As discouraging as it may seem, our daily lives are full of repetitions. Most people take the same route every day when they commute, drink the same coffee on…
Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device…
Struggling To Get A Handle On Traffic Surges Struggling To Get A Handle On Traffic Surges Suzanne Scacca 2019-12-10T10:00:00+00:00 2019-12-10T12:36:21+00:00 (This is a sponsored article.) When a traffic spike hits, you want your website to be able to ride the wave instead of drown beneath it. But how do you do that without constantly overspending…
Building A CSS Layout: Live Stream With Rachel Andrew Building A CSS Layout: Live Stream With Rachel Andrew Vitaly Friedman 2019-12-10T10:30:00+00:00 2019-12-10T12:36:21+00:00 We’re opening up our Smashing TV webinars to everyone, and today you can follow along as Rachel Andrew builds a layout using CSS Grid and Flexbox. In the session, Rachel will be building…
I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus, there was something oddly satisfying about seeing what you had physically achieved. On the flip side, I hated reporting…
Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by Forrester for Deloitte to evaluate how companies are managing their customer experience data. It found…
