ML 20200127
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How To Design Powerful Narratives On Mobile
How To Design Powerful Narratives On Mobile How To Design Powerful Narratives On Mobile Suzanne Scacca 2020-01-27T12:00:00+00:00 2020-01-27T12:35:55+00:00 Stories don’t always have to be told in a Once Upon a Time… format. Take a look at movies, for instance. Some stories are told in chronological order while others jump around a timeline. There are stories…
How To Empower Design Teams By Measuring Value
How To Empower Design Teams By Measuring Value How To Empower Design Teams By Measuring Value Dave Cunningham 2020-01-24T13:00:00+00:00 2020-01-25T12:36:06+00:00 The business value of design has been proven at scale by the McKinsey Design Index. The report shows the best design performers increased their revenues and shareholder returns at nearly twice the rate of their…
Marketers are taking greater ownership over CX initiatives: Survey
Since 2017, there has been a significant increase in the number of marketers claiming “sole responsibility” over customer experience programs, according to Gartner’s 2019 CX Management Survey. Customer journey mapping, customer personas, voice of the customer programs, and user experience are all initiatives that have seen a shift in ownership, moving from “outside marketing” business…
Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. TikTok opens new LA office, Twitter adds emoji reactions in DMs TikTok levels up with…
A Complete Guide To WordPress Multisite
A Complete Guide To WordPress Multisite A Complete Guide To WordPress Multisite Manish Dudharejia 2020-01-23T13:00:00+00:00 2020-01-24T12:41:11+00:00 WordPress Multisite is a popular feature of WordPress, which enables you to create and run multiple websites using the same WordPress installation on your server. In other words, you can manage several different WordPress websites from a single dashboard….
Why email marketing should work, and why it often doesn’t
Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle in his parents’ eyes, businesses realized that email was a great way to turn contacts into customers. And, in the more than four decades since the first email marketing campaign, a lot has changed in the marketing…
ML 20200124
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How To Pass Data Between Components In Vue.js
How To Pass Data Between Components In Vue.js How To Pass Data Between Components In Vue.js Matt Maribojoc 2020-01-22T13:00:00+00:00 2020-01-23T12:35:21+00:00 Sharing data across components is one of the core functionalities of VueJS. It allows you to design a more modular project, control data scopes, and create a natural flow of data across your app. Unless…
Marketers respond to Google Chrome cookie decision with mixture of hope and fear
Last week Google announced it would end support for third-party cookies in Chrome by 2022 or sooner. Google said it would use its “Privacy Sandbox” as an arena to develop alternatives for ad targeting and conversion tracking. Google is explicitly trying to balance ad personalization and consumer privacy. The company said in its blog post,…
