The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as…
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Designing Ethically, Optimizing Videos, And Shining The Spotlight On Our SmashingConf Speakers Designing Ethically, Optimizing Videos, And Shining The Spotlight On Our SmashingConf Speakers Iris Lješnjanin 2020-02-14T14:00:00+00:00 2020-02-15T12:37:02+00:00 An important part of our job is staying up to date, and we know how difficult it can be. Technologies don’t really change that fast — coding…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube tests a donate feature for creators, WhatsApp hits a milestone YouTube mirrors Twitch with…
The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey from market research firm FocusVision. The company polled marketing executives at companies with at least 500 employees and $50 million in annual revenue who had purchased a martech solution in the past year. A mix…
E-commerce provider Shopify reported [PDF] $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase of 47% compared to the fourth quarter of 2018. Annual revenues topped $1.57 billion in 2019, up 47% from 2018. The company attributes the growth to a number of factors, including additional of marketing capabilities available…
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The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top by facilitating buying on…
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Setting Up API Mocking With Mirage JS And Vue.js Setting Up API Mocking With Mirage JS And Vue.js Kelvin Omereshone 2020-02-13T11:00:00+00:00 2020-02-13T12:40:36+00:00 In the era of SPA and the JAMstack, there has always been a separation of concern between the APIs and front-end development. Almost all JavaScript projects that can be found out in the…
