ML 20200310
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Smashing Podcast Episode 11 With Eduardo Bouças: What Is Sourcebit?
Smashing Podcast Episode 11 With Eduardo Bouças: What Is Sourcebit? Smashing Podcast Episode 11 With Eduardo Bouças: What Is Sourcebit? Drew McLellan 2020-03-10T11:30:00+00:00 2020-03-10T12:41:34+00:00 In this episode of the Smashing Podcast, we’re talking about an interesting open-source tool called Sourcebit. How can it help our content workflow with JAMstack sites? I spoke to developer Eduardo…
Make Honest Design Work For Digital Business, With “Ethical Design Handbook”
Make Honest Design Work For Digital Business, With “Ethical Design Handbook” Make Honest Design Work For Digital Business, With “Ethical Design Handbook” Vitaly Friedman 2020-03-10T12:17:00+00:00 2020-03-10T12:41:34+00:00 Many business models thrive on ingeniously deceptive and manipulative digital products. Not because they have to; mostly because dark patterns have become such an accepted norm. But what happens…
ML 20200309
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Setting Height And Width On Images Is Important Again
Setting Height And Width On Images Is Important Again Setting Height And Width On Images Is Important Again Barry Pollard 2020-03-09T11:30:00+00:00 2020-03-09T12:34:31+00:00 Web performance advocates have often advised to add dimensions to your images for best performance to allow the page to be laid out with the appropriate space for the image, before the image…
The data behind incrementality on Amazon
Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated…
Majority of consumers want standards and tougher action against review fraud
Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews….
Is there a right way to buy marketing technology? (Short answer: Yes!)
In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good technology purchase decisions. All too often they get it wrong. You can’t blame those decision-makers. Marketers in particular face intense time pressures and can’t readily find good templates for doing this right. Stress around making…
Avoid Keyboard Event-Related Bugs In Browser-Based Transliteration
Avoid Keyboard Event-Related Bugs In Browser-Based Transliteration Avoid Keyboard Event-Related Bugs In Browser-Based Transliteration Sandamal Siripathi 2020-03-06T12:00:00+00:00 2020-03-06T12:38:45+00:00 Google’s multi-language input method, known as Google Input Tools is a good example of a web app that uses transliteration to input non-English characters. The basic idea is to have a text box, in which users spell…
