Google Analytics is one of the most popular marketing analytics platforms out there — and not just because its standard version is free. More than a million organizations worldwide use this platform to gain better insights on user behavior on their websites. However, for most web developers, their involvement with Google Analytics ends with just…
ON24, the digital experience platform focused on virtual events and webinars, today announced the launch of ON24 Conversion Tools, a set of solutions designed to support insights into buying signals and enable sales teams to prioritize and personalize interactions with leads. These tools join the existing set of ON24 Engagement Tools which track audience engagement…
React Native is one of the most widely used frameworks for building mobile applications. This tutorial is targeted at developers who want to get started testing React Native applications that they build. We’ll make use of the Jest testing framework and Enzyme. In this article, we’ll learn the core principles of testing, explore various libraries…
Oracle today announced enhancements to Oracle Unity, the CDP which manages data across its marketing, sales and service offerings. A number of the updates are aimed at improving the CDP’s ability to support B2B marketing. The CDP race. This marks the latest advance in the CDP race among the major players in the CX space,…
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the…
I think it’s fair to say that when designing mobile product pages for physical products, you’ll use a similar layout and include the same details, regardless of the website. For instance, this is what product pages for Peloton bikes, Macy’s clothing and Truth Bars look like: There are slight differences in how the information is…
Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers…
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Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images,…
Let’s start off by taking a quick glance at the definition of the word “intuitive” presented on Dictionary.com: “Using or based on what one feels to be true even without conscious reasoning: instinctive.” At the same time, Cambridge provides us with this definition: “Based on feelings rather than facts or proof:an intuitive approach/judgment.Most people have…
