Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the…
SME/SMBs are often overlooked for marketing best practice advice. Our new RACE planning guide addresses this Marketers tend to love talking about the big, high budget campaigns. People writing up case studies are naturally drawn to big brands with big budgets, as they have the capacity to produce the ‘flashiest’ campaigns and assets. But investment…
“Black Friday” has many explanations and various historical reasons. Besides that, every year it leads to people buying things just because retailers give huge discounts. But do you really need more? If you wouldn’t have bought something at its full price, you probably don’t need it at all. In a world where most of us…
On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why. It all…
Let’s get a few things out of the way first. This isn’t your regular Smashing Magazine article. It’s not a “how to“; it won’t show you how to build a better menu or improve your project tomorrow. This article shows you how a core problem in computer science works and why we’re all pretending we…
Since seven years, our monthly desktop wallpapers post is a Smashing favorite that wouldn’t be possible without the tireless efforts of designers and artists from across the globe. Each month, we challenge you, the design community, to get your creative juices flowing and produce some interesting and inspiring desktop wallpapers. And well, we are very…
The incredible growth of mobile and the proliferation of mobile devices has made the UX designer’s job more challenging and interesting. It also means that user-testing mobile apps and websites is an essential component of the UX toolkit. But unlike the desktop environment, no out-of-the-box software packages such as Silverback or Camtasia are specifically designed…
