While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s the easy part). What’s trickier is changing culture in an organization, especially when you’re a team member without authority and you must navigate through big egos and office…
All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical problem. There are a ton of me-too listicles and volumes of “how COVID-19 is impacting e-commerce”…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. (Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers…
Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most B2B…
Getting Started With The React Hooks API Getting Started With The React Hooks API Shedrack Akintayo 2020-04-10T09:30:00+00:00 2020-04-10T12:36:03+00:00 When React 16.8 was released officially in early February 2019, it shipped with an additional API that lets you use state and other features in React without writing a class. This additional API is called Hooks and…
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Baking Structured Data Into The Design Process Baking Structured Data Into The Design Process Frederick O’Brien 2020-04-09T11:30:00+00:00 2020-04-09T12:35:58+00:00 Search engine optimization (SEO) is essential for almost every kind of website, but its finer points remain something of a specialty. Even today SEO is often treated as something that can be tacked on after the fact….
Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive,…
