Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing and operating these models. From Barclays to John Lewis, Cineworld to Pizza Express, businesses…
Using tables and flow charts to visualise and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new subscriber or lead…
Augmented reality is generally considered to be very hard to create. However, it’s possible to make visually impressive projects using just open source libraries. In this tutorial we’ll make use of OpenCV in Python to detect circle-shaped objects in a webcam stream and replace them with 3D Earth in Three.js in a browser window while…
Google’s new Autotrack library enables additional tracking of site visitor interactions Value: Recommended link: Google Analytics announcement about the Autorack plug-in If you’ve been involved with customising Google Analytics for different businesses, you will know there are some oddities which make it difficult to track some on-site user interactions which are helpful to know. For…
Free icons are a great way to spice up your work with small effort. While some of them are plain useful, others give a project a fun twist. The following collection of free icon sets offers both — payment provider icons just like summer goodness to help you over a rainy day. All icons can…
The potential to completely transform your digital marketing using any combination of these five emerging technologies is not to be underestimated Technology and marketing go hand in hand, and more so than you might think. If it were not for the technological advances in the 1980s and the emergence of databases then relationship marketing would…
New announcement that Accelerated Mobile Pages (AMP) are starting to appear in mobile news carousel Importance: (For Site Owners / Design and CX professionals ) Recommended source: Accelerated Mobile Pages project and latest announcement Update February 2016: Google has started rolling out Accelerated mobile pages to certain mobile search results. The changes have come a…
Noah was concerned. He was the “UX guy” for the corporate office of a regional Quick Service Restaurant (a fast food chain) that was in the process of creating a mobile app to allow patrons to customize their meals, place orders and earn rewards. Note: This is an experiment in a slightly different format for…
Facebook rolls out instant articles to everyone on April 12th Importance: (For Publishers) Recommended source: Facebook Media Facebook’s Instant Articles is only nine months old. But, given its great success over that gestation period, Facebook has now deemed it developed enough to be unleashed on publishers of all stripes. What is Instant Articles? If you…
Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove how engaging your email marketing is on a long-term basis across multiple emails starting…
